From Upper Egypt · Working across Egypt

There was a boy who dreamed of creating, leading, directing, and sharing.

The dream grew up with him.

A hybrid creative who blends 7+ years behind the lens with full-scale digital marketing strategy. Not just execution — direction, vision, and measurable growth.

Digital Marketing Content Creation Creative Direction Cinematography
Explore the story

Creative mind. Strategic thinking. Proven results.

Mohamed Heshmat is a Digital Marketing Executive and filmmaker from Upper Egypt — someone who started with a camera and ended up understanding how brands grow, how stories land, and how attention turns into action.

With 7+ years of experience in videography, cinematography, and content creation, he brings something most marketers can't: he actually knows what makes a frame work. That visual instinct shapes every campaign he runs.

Currently at Serry Beach Resort Hurghada as Digital Marketing Executive — managing accounts, running paid campaigns, building content strategy, and delivering results that speak for themselves.

7+

Years Experience

1.4M+

Reach Achieved

5000%

Leads Above Target

Not just execution. Direction.

Skills built across 7+ years — ready to make a real difference in any team, any project.

01

Digital Marketing & Campaign Management

Paid and organic campaigns across platforms — data-informed decisions, weekly performance reporting, constant optimization. Budgets managed, audiences retargeted, results tracked.

02

Content Creation & Visual Storytelling

From scripting to directing to editing — built on 7+ years of filmmaking. Understands what makes a frame feel right and how to translate that into content that performs on any platform.

03

Brand Launch & Social Growth

Taking brands from zero — building presence, establishing voice, growing audiences through structured launch campaigns. Proven across multiple hospitality brands in Egypt.

04

Copywriting & Ad Messaging

Trained under Karim Ayesh, Amr Haddad, and The Copywriter — crafting advertising ideas, writing for attention, translating briefs into clear and persuasive messages.

05

TV Ads, Commercials & Directing

Hands-on experience directing for advertising — from concept to execution. Trained in the full pipeline of commercial production: insight, idea, copy, and on-set direction.

06

AI-Augmented Marketing

Certified in AI for Digital Marketing and Building AI Minds — applying modern tools to accelerate content, sharpen strategy, and stay ahead in a fast-moving field.

Content Strategy Paid Campaigns Creative Direction Visual Storytelling SEO & Analytics Copywriting Media Buying AI for Marketing Photography Cinematography

Proof in numbers.

Work that delivered — not just looked good.

Rooftop Terrace

Serry Resort · December 2024
Reach 1.4M+
Engagement 2% → 9%
Leads 5x Target

Naz Cabaret

Brand Launch
Leads 5000% Above
Engagement <1% → 4-5%
Reach 135K+

2ahwa Sada

TikTok Freelance · Nov 2025
Impressions 107K+
Total Spend 1,800 EGP
Avg. CPM ~15 EGP

Sokar Seafood

Brand Launch
Status Zero to Live
Presence Full Build
Positioning Premium

Growing from lens to strategy.

2024 — 2026

Digital Marketing Executive

Serry Beach Resort, Hurghada

Managing social media, paid campaigns, content planning, performance reporting, and brand partnerships across multiple accounts simultaneously.

2022 — 2023

Club Monitor

Wadi Degla Clubs S.A.E.

Professional experience inside one of Egypt's major sports and lifestyle brand environments.

2018 — Present

Freelance Cinematographer

Self-Employed

Director of Photography on short films and music videos. Projects spanning 2017-2022, including "El-Leel Bta3na" as Director & DOP.

2016 — 2018

Freelance Videographer

Self-Employed

Social media content, event coverage, and early commercial video work that built the visual foundation everything else now stands on.

2015

Graphic Designer

Oxygen, Asyut

First professional creative role — foundations in visual design and brand communication, built in Upper Egypt.

2012 — 2018

Accounting Graduate

Asyut University, Upper Egypt

The analytical foundation underneath the creative work. Studied and built filmmaking skills in parallel — never one instead of the other.

Always learning.

Certificates, workshops, and programs that keep the toolkit expanding.

AI for Digital Marketing

Learn n' Academy

Dec 2025 - Jan 2026

Building AI Minds - AI101

Learn n' Academy

Feb - Mar 2026

Fundamentals of Media Buying

The Copywriter

Mar 2025

Advanced Digital Marketing Nanodegree

Udacity

Jan - Mar 2023

Digital Marketing Specialist

YAT Learning Centers

Apr - Oct 2024

Creative Direction Workshop

The Copywriter · Randa Moataz

2024

Business English - B2 Level

Digital Egyptian Pioneers · MCIT

2024

SYNC School - 4 Workshops

Directing · Copywriting · AD · Portfolio

2024

"The goal was never just to make things look beautiful. It was to make people feel something— and then do something about it."

Seven years of filmmaking taught a discipline of attention — how light falls, how a cut lands, how a moment is earned. That same discipline now shapes how campaigns are built, how brands speak, and how results get measured.

LET'S BUILDSOMETHING WORTH WATCHING

Open to opportunities in digital marketing, creative direction, and brand growth. From Upper Egypt — working across Egypt and beyond.

Ready to create something extraordinary together?

Get in Touch